PRIVACY POLICY

Last Updated: October 30, 2025

1. INTRODUCTION

Archer’s Autos (“we,” “our,” or “us”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our services or visit our website at www.archersautos.co.uk.

Archer’s Autos is registered at:
Unit 5 Horton Court
Hortonwood 50
Telford
TF1 7GY

Tel: 01952 872 929
Email: info@archersautos.co.uk

We are the data controller responsible for your personal information. This means we determine how and why your personal data is processed.

2. INFORMATION WE COLLECT

We may collect and process the following personal information about you:

2.1 Customer Information

Full name
Contact details (address, email address, telephone number)
Vehicle registration number and details (make, model, year)
Vehicle service history
MOT history and test results
Payment and billing information
Communication preferences

2.2 Technical Information

IP address
Browser type and version
Time zone setting and location
Operating system and platform
Website usage data and analytics

2.3 CCTV Footage

Our premises are monitored by CCTV for security purposes
Footage is retained in accordance with our data retention policy

2.4 Special Categories of Data

We do not normally collect special categories of personal data (such as health information) unless you voluntarily provide it to us (for example, if you have mobility requirements or health conditions that may affect our service to you).

3. HOW WE COLLECT YOUR INFORMATION

We collect personal information in the following ways:

Directly from you when you book an appointment, request a quote, or use our services
When you visit our website or contact us by phone, email, or in person
From your vehicle’s registration documents
From DVLA records for MOT testing purposes
Through cookies and analytics tools on our website
From CCTV cameras on our premises

4. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

4.1 Service Delivery

To provide vehicle servicing, repairs, MOT testing, and diagnostics
To maintain records of work carried out on your vehicle
To contact you about your bookings and services
To process payments and manage accounts
To comply with legal and regulatory requirements (including DVLA reporting for MOT tests)

4.2 Business Operations

To improve our services and customer experience
To manage customer relationships
To respond to enquiries and complaints
To maintain health and safety standards
To prevent fraud and ensure security

4.3 Marketing (with your consent)

To send you information about our services, offers, and promotions
To contact you about service reminders (e.g., MOT due dates)

5. LEGAL BASIS FOR PROCESSING

We process your personal data on the following legal grounds:

Contract Performance: To fulfill our contractual obligations to provide services to you
Legal Obligation: To comply with legal requirements such as MOT testing regulations, tax laws, and health and safety legislation
Legitimate Interests: To operate our business efficiently, improve our services, and prevent fraud
Consent: For marketing communications and non-essential cookies (you can withdraw consent at any time)

6. SHARING YOUR INFORMATION

We may share your personal information with:

DVLA: For MOT test results and vehicle registration verification
Payment Processors: To process card and electronic payments securely
Accountants and Professional Advisors: For tax and legal compliance
IT Service Providers: Who help us maintain our systems and website
Insurance Companies: If required for warranty claims or insurance purposes
Law Enforcement: If required by law or to protect our legal rights

We do not sell your personal information to third parties for marketing purposes.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

Customer records: 7 years (for tax and accounting purposes)
MOT records: As required by DVLA regulations
CCTV footage: 30 days (unless required for an ongoing investigation)
Marketing consent records: Until you withdraw consent or we no longer need them
Website analytics: 26 months

8. YOUR RIGHTS

Under UK GDPR, you have the following rights:

Right to Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data (subject to legal obligations)
Right to Restrict Processing: Request that we limit how we use your data
Right to Data Portability: Request transfer of your data to another organisation
Right to Object: Object to processing based on legitimate interests or for marketing purposes
Right to Withdraw Consent: Withdraw consent for marketing or other consent-based processing

To exercise any of these rights, please contact us at info@archersautos.co.uk or call 01952 872 929.

9. MARKETING COMMUNICATIONS

We will only send you marketing communications if you have given us consent or where we have a legitimate interest to do so.

You can opt out of marketing communications at any time by:

Clicking the unsubscribe link in any marketing email
Contacting us at info@archersautos.co.uk
Calling us on 01952 872 929

Please note that even if you opt out of marketing, we may still need to contact you about essential service matters (e.g., your booked appointments).

10. COOKIES

Our website uses cookies to improve your browsing experience and analyze website traffic.

Essential Cookies: Required for the website to function properly
Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
Marketing Cookies: Used to deliver relevant advertisements (with your consent)

You can control cookie preferences through your browser settings. For more information, please see our Cookie Policy.

11. DATA SECURITY

We take appropriate technical and organisational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure servers and encrypted connections
Password-protected systems
Regular security assessments
Staff training on data protection
Controlled access to personal data

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. Please review their privacy policies before providing any personal information.

13. CHILDREN’S PRIVACY

Our services are not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website with the “Last Updated” date at the top.

15. COMPLAINTS

If you are unhappy with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Tel: 0303 123 1113
Website: www.ico.org.uk

However, we encourage you to contact us first so we can try to resolve your concerns.

16. CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Archer’s Autos
Unit 5 Horton Court
Hortonwood 50
Telford
TF1 7GY